
Celebrating Ten Years in the Global Art Market
For more than decade, I’ve worked inside some of the most dynamic galleries, platforms, and cultural organisations in the UK, US, and EU building commercial strategies, leading sales teams, and helping founders navigate growth during both stable and volatile market conditions.
My career has centred on improving the way art businesses operate by transforming sales systems and processes, integrating technology and CRM pipelines, strengthening collector and patron relationships, and supporting companies as they scale from early revenue to multi-million-dollar performance.
I’ve opened and managed galleries across London and Los Angeles, delivered keynotes on art market economics, and contributed to projects involving leading auction houses, private collectors, and innovative cultural brands.
If you’d like see the results achieved, you can view my credentials and project portfolio below.
I'm Writing a Book on How to Turn Creativity into Cash Flow for Cultural Brands
Lead Generation
How to attract collectors, cultural consumers and first time buyers who are actively engaged in the market.
Qualifying Process
Install simple tools and tactics that qualify leads quickly into appropriate needs based categories.
Presentation Tools
Develop presentation tools and strategies that are based on needs or gaps and communicate value.
Follow-up Sequences
How to never let interest fall through the cracks by following up with the right information at the appropriate time.
Objection Framework
How to systemically develop your offering and pitch while helping collectors solve problems and finding "Art Market Fit."
Building Pipelines
Convert Leads to Collectors and Collectors to Patrons using pipeline strategy and tools that prevent leakage and build relationships.
I’m currently completing the manuscript for my upcoming book on art market strategy.
If you’d like early access to updates and publication details, you can join the announcement list below.

About Christopher Thomas Shake
Christopher Shake is an art market strategist and sales innovator with over 18 years of experience across finance, tech, and creative ventures.
He began his career on Wall Street in 2007 before moving into the art world, where he opened galleries in London and Los Angeles, curated 100's of exhibitions and fairs while leading commercial strategies on projects for collectors, brands, and developers worldwide.
Christopher’s work sits at the intersection of commerce and culture. He’s advised blue-chip collectors on auction strategy, curated award-winning spaces for clients like Bain Capital, The Ministry and Workspace, and directed large-scale commissions with long-horizon timelines and multi-stakeholder initiatives.
His rare blend of art market insight and economic strategy turns creative vision into measurable success, proving that authenticity and results go hand in hand.
